We give plunge shoppers a clear protocol reason to start with CLASSIC or BARREL plus Chiller Pro, using hardware already on your site. One ad path, one shopping page, and a short follow-up email. The goal: more high-ticket orders that leave as a named home system, not a catalog browse.



Someone shopping a plunge is shown CLASSIC or BARREL plus Chiller Pro as the Home Recovery Protocol start. Sauna and red light stay on the site as the clear later path.
Someone shopping a plunge is given a clear protocol reason to start with CLASSIC or BARREL plus Chiller Pro ($3,999). Sauna and red light stay on the site as a later path. This is a named protocol campaign for high-ticket recovery buyers.
Shoppers can land on CLASSIC, BARREL, or another tank door and check out without a clear Home Recovery Protocol that frames cold as the start of a cold, heat, and light home system.
One ad, shopping page, and follow-up email that frame cold, heat, and light as one named home protocol, using hardware already on the site.
Prices below are public DTC references for an illustrative protocol basket, not a measured result. Judge success on order value, conversion, and margin. First protocol purchase stays separate from later heat and light adds.
Soft directional math from public coldture.com bundle prices. Sale windows can appear near $3,499. Labeled illustrative on purpose.
Do more plunge shoppers leave with a named protocol start instead of a single tank browse?
Does the protocol path help or hurt checkout vs catalog comparison?
Is the fuller protocol worth the creative and email cost of the install?
Later sauna and red light purchases are a separate question from the first protocol decision.
Home Recovery Protocol is the named system that gives plunge shoppers a clear reason to start with CLASSIC or BARREL plus Chiller as one home system.
We keep going only if order value, conversion, and margin clear a bar you set.
Book to decide on installThe call covers how Home Recovery Protocol sits next to what you already sell, the $3,000 stack, and whether you want Edge9 to install it.